Marketing With Unicorns: What is Influencer Marketing?

Christina D. Warner
3 min readAug 26, 2021

Influencer Marketing is a marketing technique that uses social media influencers to promote or advertise a product. It is marketing through the use of the influencer’s credibility and authority, rather than by using traditional advertisement.

The goal of Influencer Marketing is to expand the reach of a campaign while also increasing engagement rates.

There are three types of influencers: micro, macro, and mega. A micro-influencer has up to 10,000 followers on social media channels whereas macro-influencers…