Marketing a SaaS business is different than marketing other products and services. The key to success is the quality of your strategy — are you going to let the software do all the work, or will you be involved in the process? Here are three tips for marketing your SaaS…

Technology is Changing the Face of Marketing Marketing and technology have changed the world during the past century. Marketing has been instrumental in creating a global marketplace, and technology has done nothing less than changing the world. In the past few years, we have seen a growth in the number of consumers who are using e-commerce platforms…

Marketing is the lifeblood of any successful business. Whether it is a startup or an established company, marketing is a key component that will determine the success or failure of the company. The startup marketing strategy is not about a one-size-fits-all approach. …

Prior to our Cryo Energy based Eco-System, there hasn’t been a single platform that simultaneously provides zero local emissions for transportation while also providing low upfront cost and low operating cost but still providing the all important convenience of 5 minute quick refueling. Since our primary material is unlimited (remember…

We need to change the medical education system to reward thoroughness, logical competence, analytical skills, physical exam skills, and procedural skills — and not reward the memorization of disconnected facts. …

As individuals, it’s important we advocate for change in the healthcare system, especially in the areas of increased patient participation, primary, preventive and community-based care, and more rational approaches to funding, such as value-based care models. These should not be partisan political issues; rather, they should be expressions of the…

Before reaching any conclusions about the relative quality of the U.S. healthcare system, it is important to understand the criteria being applied to reach those conclusions. Based on my own limited view, the problems with the U.S. …

Healthcare, in general, is a very complex topic. It must take into account the commitment of the individual. It is the individual who must establish their particular health care existence. I believe healthcare is a privilege and not a right. Starting with nutrition, exercise, not smoking, and minimal alcohol intake…

Transparency is the number one issue that can improve healthcare. Virtually no one knows how much healthcare costs and what they are going to pay. We are trying to tackle this with several solutions such as a real-time benefit check at point-of-care. As a part of my interview series with…