Aug 26, 2021Member-onlyMarketing With Unicorns: What is Influencer Marketing?Influencer Marketing is a marketing technique that uses social media influencers to promote or advertise a product. It is marketing through the use of the influencer’s credibility and authority, rather than by using traditional advertisement. The goal of Influencer Marketing is to expand the reach of a campaign while also…Marketing3 min readMarketing3 min read
Aug 11, 2021Member-onlyMarketing With Unicorns: How to market SaaS productsMarketing a SaaS business is different than marketing other products and services. The key to success is the quality of your strategy — are you going to let the software do all the work, or will you be involved in the process? Here are three tips for marketing your SaaS…Saas Marketing2 min readSaas Marketing2 min read
Aug 11, 2021Member-onlyMarketing With Unicorns: Tech + MarketingTechnology is Changing the Face of Marketing Marketing and technology have changed the world during the past century. Marketing has been instrumental in creating a global marketplace, and technology has done nothing less than changing the world. In the past few years, we have seen a growth in the number of consumers who are using e-commerce platforms…Startup Marketing4 min readStartup Marketing4 min read
Aug 11, 2021Member-onlyMarketing With Unicorns: Startup Marketing 101Marketing is the lifeblood of any successful business. Whether it is a startup or an established company, marketing is a key component that will determine the success or failure of the company. The startup marketing strategy is not about a one-size-fits-all approach. Rather, it’s about tailoring the marketing efforts to…Marketing2 min readMarketing2 min read
Published in Authority Magazine·Sep 14, 2020Member-onlyBig Ideas That Might Change The World: “Covert Air Into Fuel” with Mark Cann of CryomatiKsPrior to our Cryo Energy based Eco-System, there hasn’t been a single platform that simultaneously provides zero local emissions for transportation while also providing low upfront cost and low operating cost but still providing the all important convenience of 5 minute quick refueling. Since our primary material is unlimited (remember…CEO9 min readCEO9 min read
Published in Authority Magazine·Aug 9, 2020Member-onlyDr. Art Papier of VisualDx: 5 Things We Must Do To Improve the US Healthcare SystemWe need to change the medical education system to reward thoroughness, logical competence, analytical skills, physical exam skills, and procedural skills — and not reward the memorization of disconnected facts. If we can change the premise of medical education to teaching the key skills and how to use information, we…CEO13 min readCEO13 min read
Published in Authority Magazine·Aug 9, 2020Member-onlyDr. Chris Hobson of Orion Health: 5 Things We Must Do To Improve the US Healthcare SystemAs individuals, it’s important we advocate for change in the healthcare system, especially in the areas of increased patient participation, primary, preventive and community-based care, and more rational approaches to funding, such as value-based care models. These should not be partisan political issues; rather, they should be expressions of the…CEO14 min readCEO14 min read
Published in Authority Magazine·Jul 29, 2020Member-onlyJeff Robbins of A Better Life Recovery: 5 Things That We Can Do To Improve The Overall US Healthcare SystemBefore reaching any conclusions about the relative quality of the U.S. healthcare system, it is important to understand the criteria being applied to reach those conclusions. Based on my own limited view, the problems with the U.S. health care system are (a) a failure to focus on preventive care; (b)…CEO5 min readCEO5 min read
Published in Authority Magazine·Jul 29, 2020Member-onlyDr. Thomas Trevisani: Why Accountability is the Bedrock of Healthy LivingHealthcare, in general, is a very complex topic. It must take into account the commitment of the individual. It is the individual who must establish their particular health care existence. I believe healthcare is a privilege and not a right. Starting with nutrition, exercise, not smoking, and minimal alcohol intake…CEO11 min readCEO11 min read
Published in Authority Magazine·Jul 27, 2020Member-onlyThe Future of Healthcare: “Transparency is the number one issue that can improve healthcare” With Steve Silvestro of OptimizeRxTransparency is the number one issue that can improve healthcare. Virtually no one knows how much healthcare costs and what they are going to pay. We are trying to tackle this with several solutions such as a real-time benefit check at point-of-care. As a part of my interview series with…CEO10 min readCEO10 min read
